Last year, two fascinating stats came out:
- 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
- Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
These might seem obvious, but you’d be surprised by how few websites help potential clients find the information they’re looking for. When over 85% of website visitors land on your home page wanting to see information about your products and services, why hide that information under a series of menus?
That’s the problem with lumping several solutions under a menu called “Products.” A potential client might not know which solution she’s looking for — but she knows what her problem is.
So the next time you’re wondering why potential customers don’t seem to be responding to your website, consider doing two things:
- Identify the human problem in laymen terms — not technical jargon.
- Promote the solution to that human problem onto the landing page rather than burying it under a menu.
Meet potential customers where they are: Trying to handle a problem your product can help solve.