Meeting clients where they are

Last year, two fascinating stats came out:

  • 47% of website visitors check out a company’s products/services page before looking at any other sections of the site. (Source: KoMarketing)
  • Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)

These might seem obvious, but you’d be surprised by how few websites help potential clients find the information they’re looking for. When over 85% of website visitors land on your home page wanting to see information about your products and services, why hide that information under a series of menus?

That’s the problem with lumping several solutions under a menu called “Products.” A potential client might not know which solution she’s looking for — but she knows what her problem is.

So the next time you’re wondering why potential customers don’t seem to be responding to your website, consider doing two things:

  • Identify the human problem in laymen terms — not technical jargon.
  • Promote the solution to that human problem onto the landing page rather than burying it under a menu.

Meet potential customers where they are: Trying to handle a problem your product can help solve.

Leave a Reply

Your email address will not be published. Required fields are marked *